DECK SPONSORING
PARTNERS

Commercial partnership opportunities are now open for Brussels Fashion Week 2021/2022. Expanding on our existing partnerships, Brussels Fashion Week is looking to engage with innovative and forward-thinking brands such as yours, looking to lead conversation and engagement with consumers and/or clients. Our talented team of creative collaborators will work with you to bring your brand to life, including: concept development, multi-channel touchpoints, as well as opportunities to engage in physical and/or digital Brussels Fashion Week spaces.

Under the theme: Sustainability, Inclusivity and Diversity, partnership opportunities offer a smorgasbord of interactive consumer engagement events, from hosting private VIP parties and behind-the-scenes tours, to ownership of designer runways, and takeovers of other consumer-focused spaces, all held at an iconic Brussels location.

If you are looking for a creative and innovative way to engage with your consumer base or clients and/or to tap into a highly-motivated fashion and lifestyle audience, Brussels Fashion Week will provide you with a truly memorable solution.

MAIN SPONSOR

PLATINUM SPONSOR — *Neg.

• Logo on banner of BFW website,
BrusselsFashionWeek.TV website and Youtube
• Pre & Post-event coverage inclusion
• Inclusion in all press releases and press opportunities
• Inclusion in all media promotions/ commercials
• Inclusion in all social media promotions
(Facebook, Twitter, Instagram, Tumblr, Pinterest, TikTok)
• Logo inclusion in weekly email blasts
• Full-page ad in program booklet
• Company logo on all printed and electronic materials
• All marketing items included in attendee gift bags
• 10 VIP access passes and 10 general access passes with
reserved seating at all events
• Sponsor of VIP breakfast, lunch or dinner
(does not include catering expenses)
• Two complimentary lead retrieval system
• Opportunity to host four workshops/ talks on
the subjects of Sustainability, Diversity and Inclusivity
• 2 x 30-minute demonstrations on the main exhibit
hall during break or lunch
• Opportunity to sponsor 4 approved program speakers*
(speaker fees not included)
• One promotional e-broadcast (pre- or post-show)
• Option to host opening and/or closing event one day
before and one day after official calendar (venue, deco
and catering not included)
• BFW approved signage at all events

This sponsorship package has limited availability, and is available to sponsors who wish to be featured prominently on all Brussels Fashion Week signage, promotions, and apparel.

ELITE SPONSOR — *Neg.

• Logo on banner of BFW website,
BrusselsFashionWeek.TV website and Youtube
• Pre & Post-event coverage inclusion
• Inclusion in 2 press releases and press opportunities
• Logo in media promotions/ commercials
• Inclusion in 5 social media promotions
(Facebook, Twitter, Instagram, Tumblr, Pinterest, TikTok)
• Logo inclusion in weekly email blasts
• Half-page ad in program booklet
• Company logo on all printed and electronic materials
• Up to 3 marketing items included in attendee gift bags
• 5 VIP access passes and 3 general access passes
with reserved seating at all events
• Sponsor of VIP breakfast or lunch (does not include
catering expenses)
• One complimentary lead retrieval system
• Opportunity to host 2 workshops/ talks on the subjects
of Sustainability, Diversity and Inclusivity
• Opportunity to present a 15-minute demonstration on
the main exhibit hall during break or lunch
• Opportunity to sponsor two approved program
speakers* (speaker fees not included)
• One promotional e-broadcast (pre- or post-show)

This sponsorship package is perfect for companies who are serious about supporting Brussels Fashion Week and creating great visibility for their brands.

PREMIER SPONSOR — *Neg.

• Logo on banner of BFW website,
BrusselsFashionWeek.TV website and Youtube
• Pre & Post-event coverage inclusion
• Inclusion in 1 press release and press opportunities
• Logo in media promotions/ commercials
• Inclusion in 3 social media promotions •(Facebook,
Twitter, Instagram, Tumblr, Pinterest,TikTok)
• Logo inclusion in weekly email blasts
• Quarter-page ad in program booklet
• Company logo on all printed and electronic materials
• Up to 2 marketing items included in attendee
gift bags
• 2 VIP access passes and 2 general access passes
with reserved seating at all events
• Sponsor of VIP breakfast or coffee break
(does not include catering expenses)
• One complimentary lead retrieval system
• Opportunity to host one workshop/ talk on the
subjects of Sustainability, Diversity and Inclusivity
• Opportunity to sponsor one approved program
speaker* (speaker fees not included)
• Opportunity to sponsor one approved program
speakers* (speaker fees not included)
• One promotional e-broadcast (pre- or post-show)

This entry-level sponsorship package is great for businesses that want visibility amongst fashion lovers.

TO MAKE A SUCCESS OF YOUR PARTICIPATION // MAIN SPONSORS

SUPPORT SPONSOR

PARTNER SPONSOR —
*contact for details

• Logo on banner of BFW website, BrusselsFashionWeek.
TV website and Youtube
• Pre & Post-event coverage inclusion & Inclusion
in 5 press releases and press opportunities.
• Mention with logo in newsletters
• Inclusion in up to 5 social media promotional posts
(Facebook, Twitter, lnstagram, Tumblr, Pinterest, TikTok)

This entry-level sponsorship package is great for local businesses that want visibility at an event expected to draw a fashion and lifestyle “enthusiasts”

GENERAL SPONSOR —
*contact for details

• Logo on banner of BFW website,
BrusselsFashionWeek.TV website and Youtube
• Pre & Post-event coverage inclusion
• Inclusion in up to 3 press releases and
press opportunities
• Inclusion in up to 3 social media promotions
/ commercials

This entry-level sponsorship package is great for businesses that want visibility amongst fashion lovers.

IN-KIND SPONSOR —
*contact for details

• Accessories
• Shoes
• Hair/Make-up services
• Cosmetics
• Printing services

This entry-level sponsorship package is great for local businesses that want to promote themselves to fashion love

TO MAKE A SUCCESS OF YOUR PARTICIPATION // SUPPORT SPONSOR

CUSTOM SPONSOR

CUSTOM PROMOTIONAL SIGNAGE PACKAGE
Pricing upon request. Promote your company with three different custom signage opportunities placed in high traffic areas of the main entrance and F&B area.

MOBILE APP

Pricing upon request

With this exclusive sponsorship of The Brussels Fashion Week

Show app you will have high-exposure
placement within the app to drive traffic to your business and/or your website. Your company’s logo will
appear on the landing page and you will be given one sponsored alert to attendees.

PRIVATE RECEPTION
(F&B COSTS ADDITIONAL)
Pricing upon request

Gain highly actionable quality sales leads by hosting a private cocktail

reception for The Brussels Fashion Week Show attendees where you can include a presentation and live demonstration.

THE BRUSSELS FASHION WEEK SHOW WEBSITE BANNER ADS
Pricing upon request

Pricing upon request; based on banner position Banner ads will be placed on

The Brussels Fashion Week Show, The BrusselsFashionWeek.TV Channel and
FAB Style Collective ASBL/VZW websites.
This will increase your visibility and business presence as all fashion industry professionals in our database
are directed to these sites to register,
receive important information, read articles and stay up-to-date on the most relevant topics in the industry.

WiFi SPONSORSHIP /// €15,000

WiFi access is increasingly important to The Brussels Fashion Week Show

attendees. Signage throughout
the event area will recognize your company as the WiFi sponsor and your company name will be the access
password code

ONE HOUR WORKSHOP (DOES NOT INCLUDE SPEAKER FEES) /// €10,000

Sponsorship of a one hour workshop exclusive to your company where

you can give a presentation and perform
a live demonstration. This is a great way to increase your visibility to The Brussels Fashion Week Show
attendees and retrieve highly actionable quality sales leads.

REGISTRATION BADGE LANYARDS /// €7,500

Get noticed by having your company logo or name printed on woven badge

lanyard provided
to all show attendees

SWAG BAG SPONSOR /// €7,500

Enhance your visibility at the show with your company’s logo or name

placed prominently on bags given
to each VIP show attendee.

BROADCAST YOUR COMMERCIAL
IN THE EXHIBIT HALL /// €5,000

Increase your visibility by broadcasting your company commercial throughout

the venue during
main event hours, breaks and lunches.
*(not during live shows)

CHARGING STATION /// €5,000

Get noticed by having your company logo branded on the charging stations

available for
The Brussels Fashion Week Show attendees throughout the conference area.

COFFEE BREAK SPONSORSHIP /// €5,000

Provide personalized coffee mugs for all breaks during The Brussels Fashion

Week Show.

GENERAL SESSION PROGRAM SPEAKER (NON-CME SESSION) /// €5,000

Sponsorship of a 15-minute general session program speaker.

MIRROR CLINGS /// €5,000

Enhance your visibility with your company’s logo placed on over 20

mirrors throughout the venue

THE BRUSSELSFASHIONWEEK.TV SPONSORSHIP PACKAG /// €5,000

Promote your brand and run a commercial during The Brussels

Fashion Week Digital Shows. Your commercial will also be included in The Brussels Fashion Week Digital webisode that will broadcast to viewers.

THE BRUSSELS FASHION WEEK SHOW REGISTRATION AND DIRECTIONAL STAFF SPONSORSHIP /// €5,000

Enhance your visibility by featuring your company’s logo on the

registration and directional staff’s t-shirts.

VIP SHOW ROOM /// €5,000 per day

Host a VIP show room for one day. This is a great way to offer show

attendees VIP treatment.

ATTENDEE WELCOME LETTER /// €3,500

Let attendees know you will be at The Brussels Fashion Week 2023-24

by sponsoring the attendee welcome letter that will be given to each attendee upon checking in at the Venue. This sponsorship will increase your brand visibility at the show by including your logo, business number and a promotion you would like to include.

GUEST ROOM DOOR DROP /// €3,500

This is your “direct mail” to attendees at The Brussels Fashion Week.

Participate with The Brussels Fashion Week Guide® in a guest room door drop to all show attendees on the peak arrival evening.

PROMOTIONAL SIGNAGE /// €3,500

Promote your company and business presence with prominent placement

of five (5) 8' tall signs placed in high traffic areas of the general event area.

PROMOTIONAL E-BROADCAST TO FULL DATABASE AND ATTENDEES/// €3,500

Our e-broadcast service is an emailed broadcast to our database of 20,000

Brussels Fashion Week subscribers. You provide an HTML page and then it’s scheduled to send either pre- or post-show.

ONE BANNER ADVERTISEMENT IN ON-SITE DIGITAL PROGRAM /// €2,500

Advertise your company’s products and services to The Brussels

Fashion Week attendees and increase your visibility with an ad in the digital on-site program. Available to all attendees and exhibitor personnel at the show, this is an excellent way to promote traffic.

SWAG BAG INSERTION /// €2,500

Insert a marketing piece or promotional item into the show bags

given to each attendee upon registration. This is a great way to welcome attendees to the show and invite them to visit your business.

SOCIAL MEDIA PACKAGE /// €1,000

Reach The Brussels Fashion Week Show attendees and other Brussels

Fashion Week fashion professionals through our social media platforms, which include Facebook, Instagram, TikTok and Twitter. You provide the messaging, photos and/or video you would like to post. Packages start at three (3) posts and can be customized to include more. Posts can be scheduled either pre- or post-show.

PROMOTIONAL E-BROADCAST TO ATTENDEES /// €1,000

Our E-Broadcast service is an emailed broadcast to The Brussels Fashion

Week Show 2023-24 attendees. You provide an HTML page and then it’s scheduled to send either pre- or post-show.

QUALITY LEAD GENERATION PACKAGE /// €1,000

Receive 100 highly qualified sales leads from The Brussels Fashion Week

Show 2023-24 attendees targeted.

TO MAKE A SUCCESS OF YOUR PARTICIPATION // CUSTOM SPONSOR

PRELIMINARY CONDITIONS —

• CHANGE OF SPONSORSHIP PACKAGE •

Requests for change of sponsorship packages must be sent in writing to Brussels Fashion Week.

Cancellation and refund policy is as follows:
•3 months before event: 50% refund of total agreement fees if deposit has been paid.
• less then 3 months of before the event: No refund

• There are no cancellations or refunds on sponsorship contracts.
• 1.1.
• Brussels Fashion Week reserves the right to cancel or change the date of the event at any time and
for any reason (including, without limitation, if a force majeure event occurs which Brussels Fashion
Week considers makes it impossible, inadvisable or impracticable for the event to be held).
• 1.2.
• In the event that the date of the event is changed or where the event is cancelled for the current year
but is reasonably expected by The Brussels Fashion Week to be held in the following year, this
Agreement will continue in full force and effect and the obligations of the parties shall be deemed to
apply to the event on the new date (or the event in the following year, as the case may be) in the same
way that they would have applied to the originally scheduled event. For the avoidance of doubt, nothing
in this clause shall excuse Exhibitor from the payment of the fees in accordance with the payment
terms stated in the booking form.

• 1.3.
• Where the event is cancelled and is not reasonably expected by The Brussels Fashion Week
to be held in the following year the terms of this Clause 1.3 shall apply:

• 1.3.1.
• if the event is cancelled other than as a result of a force majeure event (in which case the provisions
of Clause 1.3.2 apply), this Agreement shall terminate without liability provided that, at Exhibitor’s
election, any proportion of the fees already paid will be refunded or a credit note for the amount of the
fees already paid will be issued and Exhibitor will be released from paying any further proportion
of the fees;
• 1.3.2.
• if the event is cancelled as a result of a force majeure event, this Agreement shall terminate without
liability provided that:
• (i) Brussels Fashion Week shall be entitled to retain an amount equal to 50% of the total fees
(the Revised Fees) from any proportion of the fees already paid or, where no fees have been paid or
where the proportion of the fees already paid is less than the Revised Fees, Brussels Fashion Week
shall be entitled
• to submit an invoice in respect of the balance (or the whole as the case may be) of the Revised Fees,
which will become
• immediately due and payable; and (ii) after the deduction of the Revised Fees, at Exhibitor’s election,
any proportion of the fees already paid will be either refunded or a credit note issued for the amount
of fees already paid and Exhibitor will be released from paying any further proportion of the fees.