Ricardo van der Graaf is a brand strategist and content creator.
Currently, major shifts reverberate throughout all industries. It is exciting to see hybrid realities emerge, fuelling expectations towards transparency, social relevance and craftmanship.
Consumers take control of their future, choosing brands sensitive enough to reach out in full recognition of their client’s needs and desires. All these changes offer brands the opportunity to reinvent themselves and create an unprecedented new momentum.
When it comes to defining to what your brand is really about, there are no shortcuts, quick fixes or copy paste scenarios. In order to get to grips with what really distinguishes your brand, you need to unravel your brand’s true definition and purpose. It will enable you to become more relevant than ever.
I’m really excited to discuss if this is a solution to recharge the stagnant fashion system. And above all, how this will enable us to create ownable storylines and new significance!
aka @GianPazza, is a visual artist, lecturer, and digital fashion designer. With a passion for exploring the intersection of art, fashion, technology, history, and cultural analysis, he founded the design studio dis_placed. Giancarlo’s unique approach involves time travel through fashion and art history to understand their influence on contemporary trends.
Born in Chile, graduated from The Art School and moved to the Netherlands in 2003. Started a visual design studio in 2008. Between 2012 and 2017, worked in marketing and communications roles for the NGO, cultural, and academic sectors.
In 2018 he started his teaching journey at the Amsterdam Fashion Academy, sharing his expertise in cultural studies and digital skills. In 2022 he obtained his Master in Innovation and Education where he developed a 3D fashion design training program. Currently works as a lecturer of media culture, artificial intelligence and web3 at the Creative Business Program of the University of Applied Sciences in Utrecht. Recently, Giancarlo has focused on the potential and challenges of digital fashion, particularly on identity, gender, inclusion, accessibility, and representation issues. His perspectives on sustainability, inclusion, fashion tech and history, have been shared in publications, conferences, and fashion weeks.
I’m an XR artist and Creative Director based in Amsterdam. I work at the intersection of artistic practice and design with new media. Since 2018 my work has been focused exclusively on experimenting alternative artistic production processes and visual languages involving VR, AR and new technologies. I also run workshops and guidance on how to design and make art in Virtual Reality.
My artistic work is multifaceted and in continuous evolution, I enjoy surrealistic approaches informed by intuitive choices. My art takes shape in the form of VR installations, ML generated collections NFT’s, photography, videos, avatars, virtual assets, digital environments and sounds.
I am active in the web3 space since spring 2021, I’m a cofounder of UFO Club, exploring on-chain media releases, web3 strategies and more revoultionary ideas.
I have +15 years experience in traditional advertising and branding.
My commissioned work entails concept and executions of experiences in extended realities, UX, Creative consultancy, XR Art Direction, image/video production, real-time assets creation and Concept art.