DECK SPONSORING
PARTNERS

... SPONSORS DECK ...

| WHY SPONSOR?

RESHAPE THE WAY THE WORLD SEES YOU AND EXPAND YOUR REACH.

JOIN SOME OF THE MOST PROMINENT COMPANIES TODAY BY ALIGNING YOUR ORGANIZATION WITH BRUSSELS FASHION WEEK 2022-23.
SPONSORSHIP OPPORTUNITIES INCORPORATE HIGH-VISIBILITY, BRAND-ELEVATING SPONSORSHIP OPPORTUNITIES AND HIGH-VALUE PROGRAMS THAT INCLUDE EXPOSURE IN SOME OF THE FOLLOWING MARKETING FORMATS:

• OUTREACH TO A MULTICULTURAL AUDIENCE
• ELECTRONIC MONTHLY NEWSLETTER DISTRIBUTED TO OVER 300.000 CONTACTS.
• BRAND AWARENESS AND VISIBILITY
• CUSTOMISED MARKETING & PR PACKAGES
• SOCIAL MEDIA POSTS, SHARES, etc…..
• MEDIA EXPOSURE AND BROADCAST OPPORTUNITIES
• OPPORTUNITIES TO TEST & DEMO NEW PRODUCTS
• COMMUNITY INVOLVEMENT
• GENERATE NEW SALES
• FORM NEW BUSINESS PARTNERSHIP

... SPONSORS DECK - SPONSORSHIP PACKAGES...

MAIN SPONSOR

PLATINUM SPONSOR — *Neg.

• Logo on banner of BFW website,
BrusselsFashionWeek.TV website and Youtube
• Pre & Post-event coverage inclusion
• Inclusion in all press releases and press opportunities
• Inclusion in all media promotions/ commercials
• Inclusion in all social media promotions
(Facebook, Twitter, Instagram, Tumblr, Pinterest, TikTok)
• Logo inclusion in weekly email blasts
• Full-page ad in program booklet
• Company logo on all printed and electronic materials
• All marketing items included in attendee gift bags
• 10 VIP access passes and 10 general access passes with
reserved seating at all events
• Sponsor of VIP breakfast, lunch or dinner
(does not include catering expenses)
• Two complimentary lead retrieval system
• Opportunity to host four workshops/ talks on
the subjects of Sustainability, Diversity and Inclusivity
• 2 x 30-minute demonstrations on the main exhibit
hall during break or lunch
• Opportunity to sponsor 4 approved program speakers*
(speaker fees not included)
• One promotional e-broadcast (pre- or post-show)
• Option to host opening and/or closing event one day
before and one day after official calendar (venue, deco
and catering not included)
• BFW approved signage at all events

This sponsorship package has limited availability, and is available to sponsors who wish to be featured prominently on all Brussels Fashion Week signage, promotions, and apparel.

ELITE SPONSOR — *Neg.

• Logo on banner of BFW website,
BrusselsFashionWeek.TV website and Youtube
• Pre & Post-event coverage inclusion
• Inclusion in 2 press releases and press opportunities
• Logo in media promotions/ commercials
• Inclusion in 5 social media promotions
(Facebook, Twitter, Instagram, Tumblr, Pinterest, TikTok)
• Logo inclusion in weekly email blasts
• Half-page ad in program booklet
• Company logo on all printed and electronic materials
• Up to 3 marketing items included in attendee gift bags
• 5 VIP access passes and 3 general access passes
with reserved seating at all events
• Sponsor of VIP breakfast or lunch (does not include
catering expenses)
• One complimentary lead retrieval system
• Opportunity to host 2 workshops/ talks on the subjects
of Sustainability, Diversity and Inclusivity
• Opportunity to present a 15-minute demonstration on
the main exhibit hall during break or lunch
• Opportunity to sponsor two approved program
speakers* (speaker fees not included)
• One promotional e-broadcast (pre- or post-show)




This sponsorship package is perfect for companies who are serious about supporting Brussels Fashion Week and creating great visibility for their brands.

PREMIER SPONSOR — *Neg.

• Logo on banner of BFW website,
BrusselsFashionWeek.TV website and Youtube
• Pre & Post-event coverage inclusion
• Inclusion in 1 press release and press opportunities
• Logo in media promotions/ commercials
• Inclusion in 3 social media promotions •(Facebook,
Twitter, Instagram, Tumblr, Pinterest,TikTok)
• Logo inclusion in weekly email blasts
• Quarter-page ad in program booklet
• Company logo on all printed and electronic materials
• Up to 2 marketing items included in attendee
gift bags
• 2 VIP access passes and 2 general access passes
with reserved seating at all events
• Sponsor of VIP breakfast or coffee break
(does not include catering expenses)
• One complimentary lead retrieval system
• Opportunity to host one workshop/ talk on the
subjects of Sustainability, Diversity and Inclusivity
• Opportunity to sponsor one approved program
speaker* (speaker fees not included)
• Opportunity to sponsor one approved program
speakers* (speaker fees not included)
• One promotional e-broadcast (pre- or post-show)



This entry-level sponsorship package is great for businesses that want visibility amongst fashion lovers.

TO MAKE A SUCCESS OF YOUR PARTICIPATION // SUPPORT SPONSOR

* Sponsorship allows designers to offset the major costs associated with the running of the event and to offer extremely attractive participation fees to designers. You may find your own sponsors to help cover the Production of your Brussels Fashion Week participation. An information pack will be sent upon acceptance of your application.
... BFW 2023 ...

SUPPORT SPONSOR

PARTNER SPONSOR —
*contact for details

• Logo on banner of BFW website, BrusselsFashionWeek.
TV website and Youtube
• Pre & Post-event coverage inclusion & Inclusion
in 5 press releases and press opportunities.
• Mention with logo in newsletters
• Inclusion in up to 5 social media promotional posts
(Facebook, Twitter, lnstagram, Tumblr, Pinterest, TikTok)

 This entry-level sponsorship package is great for local businesses that want visibility at an event expected to draw a fashion and lifestyle “enthusiasts”

GENERAL SPONSOR —
*contact for details

• Logo on banner of BFW website,
BrusselsFashionWeek.TV website and Youtube
• Pre & Post-event coverage inclusion
• Inclusion in up to 3 press releases and
press opportunities
• Inclusion in up to 3 social media promotions
/ commercials

This entry-level sponsorship package is great for businesses that want visibility amongst fashion lovers.

IN-KIND SPONSOR —
*contact for details

• Accessories
• Shoes
• Hair/Make-up services
• Cosmetics
• Printing services

 

This entry-level sponsorship package is great for local businesses that want to promote themselves to fashion love

TO MAKE A SUCCESS OF YOUR PARTICIPATION // SUPPORT SPONSOR

* Sponsorship allows designers to offset the major costs associated with the running of the event and to offer extremely attractive participation fees to designers. You may find your own sponsors to help cover the Production of your Brussels Fashion Week participation. An information pack will be sent upon acceptance of your application.
... BFW 2023 ...

CUSTOM SPONSOR

CUSTOM PROMOTIONAL SIGNAGE PACKAGE
Pricing upon request. Promote your company with three different custom signage opportunities placed in high traffic areas of the main entrance and F&B area.

MOBILE APP
Pricing upon request
With this exclusive sponsorship of The Brussels Fashion Week Show app you will have high-exposure
placement within the app to drive traffic to your business and/or your website. Your company’s logo will
appear on the landing page and you will be given one sponsored alert to attendees.

PRIVATE RECEPTION (F&B COSTS ADDITIONAL)
Pricing upon request
Gain highly actionable quality sales leads by hosting a private cocktail reception for
The Brussels Fashion Week Show attendees where you can include a presentation and live demonstration.

THE BRUSSELS FASHION WEEK SHOW WEBSITE BANNER ADS
Pricing upon request; based on banner position
Banner ads will be placed on The Brussels Fashion Week Show, The BrusselsFashionWeek.TV Channel and
FAB Style Collective ASBL/VZW websites.
This will increase your visibility and business presence as all fashion industry professionals in our database
are directed to these sites to register,
receive important information, read articles and stay up-to-date on the most relevant topics in the industry.

WiFi SPONSORSHIP /// €15,000
WiFi access is increasingly important to The Brussels Fashion Week Show attendees. Signage throughout
the event area will recognize your company as the WiFi sponsor and your company name will be the access
password code

ONE HOUR WORKSHOP (DOES NOT INCLUDE SPEAKER FEES) /// €10,000
Sponsorship of a one hour workshop exclusive to your company where you can give a presentation and perform
a live demonstration. This is a great way to increase your visibility to The Brussels Fashion Week Show
attendees and retrieve highly actionable quality sales leads.

REGISTRATION BADGE LANYARDS /// €7,500
Get noticed by having your company logo or name printed on woven badge lanyard provided
to all show attendees

SWAG BAG SPONSOR /// €7,500
Enhance your visibility at the show with your company’s logo or name placed prominently on bags given
to each VIP show attendee.

BROADCAST YOUR COMMERCIAL IN THE EXHIBIT HALL /// €5,000
Increase your visibility by broadcasting your company commercial throughout the venue during
main event hours, breaks and lunches.
*(not during live shows)

CHARGING STATION /// €5,000
Get noticed by having your company logo branded on the charging stations available for
The Brussels Fashion Week Show attendees throughout the conference area.

COFFEE BREAK SPONSORSHIP /// €5,000
Provide personalized coffee mugs for all breaks during The Brussels Fashion Week Show.

GENERAL SESSION PROGRAM SPEAKER (NON-CME SESSION) /// €5,000
Sponsorship of a 15-minute general session program speaker.

MIRROR CLINGS /// €5,000
Enhance your visibility with your company’s logo placed on over 20 mirrors throughout the venue

THE BRUSSELSFASHIONWEEK.TV SPONSORSHIP PACKAG /// €5,000
Promote your brand and run a commercial during The Brussels Fashion Week Digital Shows. Your commercial
will also be included in The Brussels Fashion Week Digital webisode that will broadcast to viewers.
THE BRUSSELS FASHION WEEK SHOW REGISTRATION AND DIRECTIONAL STAFF SPONSORSHIP /// €5,000Enhance your visibility by featuring your company’s logo on the registration and directional staff’s t-shirts.

VIP SHOW ROOM /// €5,000 per day
Host a VIP show room for one day. This is a great way to offer show attendees VIP treatment.

ATTENDEE WELCOME LETTER /// €3,500
Let attendees know you will be at The Brussels Fashion Week 2022-23 by sponsoring the attendee
welcome letter that will be given to each attendee upon checking in at the Venue. This sponsorship will
increase your brand visibility at the show by including your logo, business number and a promotion you
would like to include.

GUEST ROOM DOOR DROP /// €3,500
This is your “direct mail” to attendees at The Brussels Fashion Week. Participate with
The Brussels Fashion Week
Guide® in a guest room door drop to all show attendees on the peak arrival evening.

PROMOTIONAL SIGNAGE /// €3,500
Promote your company and business presence with prominent placement of five (5) 8′ tall signs
placed in high traffic areas of the general event area.

PROMOTIONAL E-BROADCAST TO FULL DATABASE AND ATTENDEES /// €3,500
Our e-broadcast service is an emailed broadcast to our database of 20,000 Brussels Fashion Week subscribers.
You provide an HTML page and then it’s scheduled to send either pre- or post-show.

ONE BANNER ADVERTISEMENT IN ON-SITE DIGITAL PROGRAM /// €2,500
Advertise your company’s products and services to The Brussels Fashion Week attendees and increase
your visibility with an ad in the digital on-site program. Available to all attendees and exhibitor personnel
at the show, this is an excellent way to promote traffic.

 

SWAG BAG INSERTION /// €2,500
Insert a marketing piece or promotional item into the show bags given to each attendee upon registration.
This is a great way to welcome attendees to the show and invite them to visit your business.

SOCIAL MEDIA PACKAGE /// €1,000
Reach The Brussels Fashion Week Show attendees and other Brussels Fashion Week
fashion professionals through our social media platforms, which include Facebook, Instagram,
TikTok and Twitter. You provide the messaging, photos and/or video you would like to post.
Packages start at three (3) posts and can be customized to include more. Posts can be scheduled
either pre- or post-show.

PROMOTIONAL E-BROADCAST TO ATTENDEES /// €1,000
Our E-Broadcast service is an emailed broadcast to The Brussels Fashion Week Show 2022-23
attendees. You provide an HTML page and then it’s scheduled to send either pre- or post-show.

QUALITY LEAD GENERATION PACKAGE /// €1,000
Receive 100 highly qualified sales leads from The Brussels Fashion Week Show 2022-23
attendees targeted.

TO MAKE A SUCCESS OF YOUR PARTICIPATION // CUSTOM SPONSOR

* Sponsorship allows designers to offset the major costs associated with the running of the event and to offer extremely attractive participation fees to designers. You may find your own sponsors to help cover the Production of your Brussels Fashion Week participation. An information pack will be sent upon acceptance of your application.
... SPONSORS DECK - PRELIMINARY CONDITIONS...

PRELIMINARY CONDITIONS —

• CHANGE OF SPONSORSHIP PACKAGE
• Requests for change of sponsorship packages must be sent in writing to Brussels Fashion Week.
Cancellation and refund policy is as follows: By July 5, 2022:
50% refund of total agreement fees if deposit has been paid.
• After July 5, 2022: No refund

• There are no cancellations or refunds on sponsorship contracts.
• 1.1.
• Brussels Fashion Week reserves the right to cancel or change the date of the event at any time and
for any reason (including, without limitation, if a force majeure event occurs which Brussels Fashion
Week considers makes it impossible, inadvisable or impracticable for the event to be held).
• 1.2.
• In the event that the date of the event is changed or where the event is cancelled for the current year
but is reasonably expected by The Brussels Fashion Week to be held in the following year, this
Agreement will continue in full force and effect and the obligations of the parties shall be deemed to
apply to the event on the new date (or the event in the following year, as the case may be) in the same
way that they would have applied to the originally scheduled event. For the avoidance of doubt, nothing
in this clause shall excuse Exhibitor from the payment of the fees in accordance with the payment
terms stated in the booking form.

• 1.3.
• Where the event is cancelled and is not reasonably expected by The Brussels Fashion Week
to be held in the following year the terms of this Clause 1.3 shall apply:

• 1.3.1.
• if the event is cancelled other than as a result of a force majeure event (in which case the provisions
of Clause 1.3.2 apply), this Agreement shall terminate without liability provided that, at Exhibitor’s
election, any proportion of the fees already paid will be refunded or a credit note for the amount of the
fees already paid will be issued and Exhibitor will be released from paying any further proportion
of the fees;
• 1.3.2.
• if the event is cancelled as a result of a force majeure event, this Agreement shall terminate without
liability provided that:
• (i) Brussels Fashion Week shall be entitled to retain an amount equal to 50% of the total fees
(the Revised Fees) from any proportion of the fees already paid or, where no fees have been paid or
where the proportion of the fees already paid is less than the Revised Fees, Brussels Fashion Week
shall be entitled
• to submit an invoice in respect of the balance (or the whole as the case may be) of the Revised Fees,
which will become
• immediately due and payable; and (ii) after the deduction of the Revised Fees, at Exhibitor’s election,
any proportion of the fees already paid will be either refunded or a credit note issued for the amount
of fees already paid and Exhibitor will be released from paying any further proportion of the fees.

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