- www.brusselsfashionweek.com
- “ There’s moreThan Meets The Eye "
- Inclusivity - Sustainability - Diversity
- www.brusselsfashionweek.com
- “ There’s moreThan Meets The Eye "
- Inclusivity - Sustainability - Diversity
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05.10 > 09.10 2022
DESIGNER - SS23
05.10 > 09.10 2022
DESIGNER - SS23
Irina DZHUS
FASHION DESIGNER
BFW SS23
DZHUS
DZHUS is a conceptual clothing and accessories brand founded in 2010 by Ukrainian designer and stylist Irina Dzhus. Avant-garde yet utilitarian, DZHUS clothing is internationally recognised by its innovative cut and unprecedented multi-purpose transformations.
Represented in
JAPAN, PORTUGAL, USA,
KUWAIT, UAE, SAUDI ARABIA,
AUSTRALIA
DZHUS pieces cannot be classified in a standard way:
their modular structure allows to modify garments in numerous ways, including their metamorphosis into accessories. DZHUS develops its concept of unified wardrobe items, inventing a great variety of ways to use seemingly basic pieces. This is DZHUS’ concept of conscious approach to consumption with no limitation for creativity.
Social activity
As an ethical and cruelty-free brand, DZHUS cares about animal rights inthe first place. Since the war began, thousands of pets have beenabandoned and wild fauna has been suffering from the ecologicaldisaster. To help protect them, DZHUS is now sharing 30% of its profit
between animal rights organisations and the Ukrainian army.
*The participation of 11 designers from Ukraine is supported by the EBRD and funded by Switzerland through the EBRD’s Small Business Impact Fund (donors to the SBIF are Italy, Japan, Korea, Luxemburg, Sweden, Switzerland, US, TaiwanBusiness – EBRD Technical Cooperation Fund and Norway).
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