DZHUS is a conceptual clothing and accessories brand founded in 2010 by Ukrainian designer and stylist Irina Dzhus. Avant-garde yet utilitarian, DZHUS clothing is internationally recognised by its innovative cut and unprecedented multi-purpose transformations.
JAPAN, PORTUGAL, USA,
KUWAIT, UAE, SAUDI ARABIA,
their modular structure allows to modify garments in numerous ways, including their metamorphosis into accessories. DZHUS develops its concept of unified wardrobe items, inventing a great variety of ways to use seemingly basic pieces. This is DZHUS’ concept of conscious approach to consumption with no limitation for creativity.
As an ethical and cruelty-free brand, DZHUS cares about animal rights inthe first place. Since the war began, thousands of pets have beenabandoned and wild fauna has been suffering from the ecologicaldisaster. To help protect them, DZHUS is now sharing 30% of its profit
between animal rights organisations and the Ukrainian army.
*The participation of 11 designers from Ukraine is supported by the EBRD and funded by Switzerland through the EBRD’s Small Business Impact Fund (donors to the SBIF are Italy, Japan, Korea, Luxemburg, Sweden, Switzerland, US, TaiwanBusiness – EBRD Technical Cooperation Fund and Norway).