No wonder that denim trousers are a direct link to the seaside towns, as the harbour workers in Genoa started to use a robust fabric called ‘Geanes fustian’ 400 years ago. Now it is a comfortable wardrobe hero of every human, and variations of jeans can be found in any store worldwide. From black to white, from straight to baggy boyfriend, some of them have become eye-catchers. There’s no need to splurge on a buzzy designer to find a pair of quality jeans, the local independent brands are always a sign of inclusive work – as AISENBERG demonstrates.